Epic Games have just announced the acquisition of Super Awesome, a company dedicated to the protection of children online. Super Awesome make a number of products for creators, game developers and advertisers to be able to collect information on children in a manner that is compliant with major laws such as COPPA and GDPR.
Details of the acquisition from the Super Awesome announcement:
That question was the start of a discussion which began many months ago at a (pre-lockdown) dinner in Cary, North Carolina. It concludes today as I’m delighted to announce that we have agreed to be acquired by Epic Games, joining their family while continuing our mission as SuperAwesome (see the announcement here).
Tim Sweeney and his team understand the importance of responsibly engaging with kids and parents. They’re also incredibly serious about privacy. It’s a set of values that instantly became apparent when Tim and I began discussing a partnership.
Joining Epic Games means many things. It means continued (and indeed greater) support for our customers: developers, content-owners and brands who want to do more for kids. It means continued investment in kidtech solutions to help the overall ecosystem. Ultimately (and crucially), it’s a step-change in making the internet safer for kids. We have always been proud of our mission. We’re even prouder to do it with a principles-driven company like Epic Games.
You can learn more about the acquisition and Super Awesome’s products in the video below.