Microsoft & Unity Announce $100,000+ App Contest


Open to Unity developers that have published an existing game with over 10,000 downloads on the Google Play Store, Apple App Store or on Steam, this newly announced contest comes with a grand prize of up to $100,000 in advertising for your game.  Additionally the first 25 applications that qualify with receive $5,000USD in a cash reward.  So, what’s the catch?  You have to create your game for the UWPunitycontest (Universal Windows Platform) platform and publish it to the Windows Store.  The contest runs from Nov 1st to Feb 28th with winners announced on May 15th, 2017.


From the announcement on the Unity Forums:

This challenge is open to developers who have Unity game apps in either the Steam Store, Good Play Store[sic] or Apple’s App Store.
Bringing your game to the Universal Windows Platform and publishing to Windows Store connects your game to an audience of over 400 million devices!

First 25 developers to submit to Step 2 will win $5,000 Cash Prize

Create immediate success for your game on the Windows Store!

  • 1st prize $100,000 Ad spend APP INSTALL CAMPAIGN
  • 2nd prize $50,000 Ad spend APP INSTALL CAMPAIGN
  • 3rd Prize $25,000 Ad spend APP INSTALL CAMPAIGN


  • 10 Honorable mentions with be awarded one year Unity Pro subscription Licenses.

Entry Period: Nov 1st, 2016 – Feb 28th, 2017
Performance Period: March 1st – April 30th, 2017
Winners Announced: On or around May 15th, 2017
For more info, click here.


So what exactly does “Ad spend APP INSTALL CAMPAIGN” mean?  You’re guess is as good as mine!  Neither the Unity forum, nor the official contest page have any details as of yet, which seems a rather large oversight!  The devil as always is in the details, and that is a detail we are currently missing.


From the Terms & Conditions, some clarification on the prizes:

First Grand Prize: US$100,000 in credit to spend on app install ads at an advertising agency to be determined by Microsoft.

So basically it’s a $100,000 advertising budget by somewhere Microsoft determines.  I would guess it’s either going to be Microsoft’s own advertising networks (Windows Store or Bing) or perhaps Unity Ads.

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