Reporting was released late last week that several high earning Unity developers received an email informing them of a new price increase. For 99.99% of Unity users this pricing change will have no impact, but for studios that currently earn more than $25M a year AND who spend less than $250,000 annually with Unity, it could represent a massive price hike.
If you are required to use Unity Enterprise based on the Unity Software Tier Eligibility detailed in the Unity Editor Software Terms, you will be subject to the Unity Enterprise Minimum Commitment Program (“Program”).
This Program requires that you pay Unity a specified minimum commitment amount at the commencement of each Subscription Year, which will be applied towards your purchase of Unity subscription license and support products (“Unity Products”).
This minimum commitment amount will be determined based on your Gross Revenue from the previous twelve months, as detailed in the table below.
The interesting thing is, this actually doesn’t appear to be a new announcement, rather it’s enforcement of a previous announcement. If you take a look at the Unity pricing page (even if you go back to before the pricing was updated in November) you will see the following:
With the following details in the FAQ section:
So, it would appear, this policy isn’t actually new, it is just being enforced. It seems specifically targeted at Unity developers with highly successful games but a minimal number of Unity seats. This could include developers such as Team Cherry (Hollow Knight), Innersloth (Among Us) and Rust developer Facepunch who have repeatedly expressed their dislike of Unity pricing lately. In fact, Facepunch seemingly reported this exact pricing structure back in November of 2024!
It is likely this isn’t a new policy; it’s just now being enforced. It will be interesting to see if this is enough to push studios to work with other engines in the future? You can learn more about the “new” Unity pricing for high earning projects in the video below.
