Unity Launch Game Growth Publishing Program

Unity have just launched a new interesting publishing program for indie game developers that have or are creating free to play mobile games. Essentially Unity are offering to fund the promotional costs of selected games and provide monetization, growth and ad placement support over the lifetime of the game. Of course this comes at a cost and that cost is a 50/50 revenue split, with a scenario described on the Unity blog:

We want to be clear about the terms up front so you can decide if Game Growth is the right program for you. Let’s break down the revenue sharing with an example:

1- An indie developer has a mobile game that makes $3,000/month. They apply to the Game Growth program. Unity spends $100,000/month to acquire new users to the game, retains those users with dedicated live operations support, and grows the game to $130,000/month in revenue.*

2- Unity would first recoup their $100,000 in monthly user acquisition costs, leaving $30,000 in monthly revenue. So the developer and Unity would share that $30,000 equally, giving $15,000 to the developer and $15,000 to Unity.*

*This model would continue throughout the partnership. We’re using this fictitious example to illustrate the revenue sharing model only. The exact investment/revenue amounts will not always be consistent month over month.

One major advantage to this approach over a traditional publisher agreement is you retain all control over your company and your games IP with minimal commitment requirements. If you are interested in applying you can do so in the Unity Dashboard.

In addition to the Unity Growth program, there is also an asset giveaway going on right now. You can get the POLYGON Prototype Pack for free using the code ‘SYNTYSALE2020’, available until October 20th. Additionally Synty assets are currently on sale for 50% off. Both of the above links contain an affiliate code that pays GFS a small commission if you buy anything. You can learn more about the new Unity publishing programming and the assets in the video below.

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